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Great brands don't happen by accident, they’re built with intention. They're shaped by smart strategy, and clear direction, and a presence that really feels like you. Most importantly? They make you feel comfortable and proud, instead of making you cringe.
If you’re ready to stop winging it and start owning how you show up, we're here for it.
Personal
brand
strategy
sprint
personal brand strategy sprint
great brands don't
happen by accident
They’re built with intention. They're shaped by smart strategy, and clear direction, and a presence you’re proud of. Not the kind that makes you cringe, but the kind that really feels like you.
If you’re ready to stop winging it and start owning how you show up, we're here for it.
We’re Kate & Justine, co-founders of un(common)—the small but mighty strategy studio for people growing personal brands with purpose and ambition.
We’ve worked with everyone from founders and creatives to speakers, bestselling authors, global change-makers, helping them define what they want to be known for, evolve their presence, and make confident calls on growth, messaging and direction.
Now, we bring that same clarity and strategic thinking to you through a one-on-one session designed to meet you where you’re at, and move you toward where you want to go.
you're in good company
to name a few
to name a few
here's what we want you to know...
It's a hard truth, but a lot of people are getting this wrong.
Your personal brand is super important when it comes to building trust, credibility and visibility. And if it's not aligned with who you are, who you're speaking to, and where you're headed, it’s working against you.
Maybe you’ve never thought of yourself as having (or needing) a personal brand. Or maybe your direction has changed, but the story you’re telling hasn’t caught up.
Either way, if you’re second-guessing how you show up, it’s worth a closer look.
Because this isn’t just about a logo. It’s about your message, your positioning, your voice, how people understand what you do and why it matters.
And when those pieces are out of step, it shows up in all kinds of ways: lack of confidence, the wrong opportunities, the wrong audience, or just that nagging sense that your spinning your tires and not getting anywhere.
It’s not about starting over. It’s about realigning with who you are now, and where you’re ready to go next.
Your personal brand is super important when it comes to trust, credibility and visibility. And if it's not aligned with who you are, who you're speaking to, and where you're headed, it’s working against you.
Maybe you’ve never thought of yourself as having (or needing) a personal brand. Or maybe your direction has changed, but the story you’re telling hasn’t caught up.
Either way, if you’re second-guessing how you show up, it’s worth a closer look.
Because this isn’t just about branding.
It’s about your message, your positioning, your voice, how people understand what you do and why it matters.
And when those pieces are out of step, it shows up in all kinds of ways: lack of confidence, the wrong opportunities, the wrong audience, or just that nagging sense that your spinning your tires and not getting anywhere.
personal brand
strategy sprint
book my session
As the face of your business, whether you’re a speaker, creative, founder or advocate, one thing holds true - when your brand doesn’t reflect your story, it starts to work against you.
We built the Sprint because we’ve been there. We know what if feels like when your ideas have grown, but your presence hasn’t caught up. When the work is strong, but the story around it is holding you back.
It’s a high-impact, big-outcomes kind of one-to-one session, designed to help you bring your personal brand into alignment with who you are now, and where you’re going next.
let's get it sorted with un(common)'s
what becomes possible
The right people reach out, and the right opportunities start landing.
You speak about your work with confidence, clarity
and conviction.
You feel proud of how your brand represents you and your work.
You become a recognisable voice in the spaces that matter to you.
You make faster, more confident decisions, and stop overthinking.
When your brand catches up with your vision, things start to flow. The right people get it, The right work lands, And the next move feels obvious.
book my session
Your profile and influence support your business success.
you'll walk away with
Clarity on what you want to be known for, and how you're going to make it happen
Insightful, honest feedback on your current positioning, presence and messaging
Strategic direction and creative ideas on how to evolve your brand in all the right ways
A tailored two-page summary with key takeaways and actionable next steps that move you forward
The confidence that comes from being seen, challenged, and supported by experts who get it
book my personal brand strategy sprint now
book your personal brand strategy sprint
"Kate and Justine are the best in the business. Anyone would be lucky to work with them.”
Taryn Brumfitt, 2023 Australian of the Year
"working with kate and justine was a game-changer for me."
sam bloom, bestselling author, speaker, 4 x world parasurfing champion
"They bring a rare mix of rigour, responsiveness, and creativity—always focused on helping founders shape clear, strategic brands right from the start."
james tucker, entrepreneur
INVESTMENT: $380 + GST
book now
BOOK NOW
→ Pre-session prep + rapid audit
→ 60 minute, personalised zoom intensive
→ Two page summary of insights, and list of strategic recommendations
→ Access to optional, ongoing support available exclusively to un(common) clients
This is NOT a discovery call.
It’s a strategy-rich deep-dive designed to help you get you out of your head and into action, growing your brand with clarity and confidence.
book now
book now
This might be all you need. Or it might just be the beginning. Either way, you're leaving with all the expert advice we can pack in, and a tailored
plan you can run with.
about us
We’re Justine and Kate—co-founders of un(common).
As brand growth and impact experts, we bring a decade of friendship, an obsession with all things strategy, and a killer instinct for turning big ideas into bigger realities. We’ve supported speakers, creatives, authors, and public figures to sharpen their voice, elevate their platform, and align their brand with where they’re going next.
If you’re stuck in overthinking mode, or just need smart, strategic eyes on your brand, we can help.
Let's talk
let's chat
ready to make your move?
book my personal brand strategy sprint
book your personal brand strategy sprint now
