driven by progress,
grounded in purpose
Business isn’t just business—it’s a powerful catalyst for change.
un(common) is here for the people, brands, and movements challenging the status quo. Driven by pushing boundaries and fuelling real progress, our work is grounded in the belief that when big ideas, brave people, and smart strategy come together, the capacity for growth and change is limitless.
meet the team
Justine is a seasoned strategist, combining 14 years of experience in brand, communications and impact strategy with a relentless commitment to integrity and authenticity. Known for her honest, no-BS approach, she has partnered with global organisations, visionaries, and change-makers to develop strategies that are as bold as they are effective.
get in touch
justine szalay
With a reputation for razor-sharp strategic thinking, Kate has worked alongside some of the most innovative brands and voices, guiding them to find their purpose and amplify it through impactful growth strategy. She’s all about the big picture and thrives on untangling complex challenges to turn them into actionable opportunities.
kate mansfield
Kate and Justine came together to create un(common) as the conduit to helping clients make brave moves, push boundaries, and create extraordinary success.
why work with (US)?
Because as a small, dedicated, highly-focused team committed to delivering objective strategic guidance that centres our client's success, our goal is to set you up for sustained success so that ultimately, we're no longer needed.
global, agency-level expertise
expert advice with zero agenda
holistic, values-
aligned approach
high-touch,
1:1 support.
collaboration vs. consultation
rapid, precise
results
in starting with strategy
Overnight success isn't real, so we scrap the hype in favour of developing a clear vision and the right action plan to get there. Every engagement starts with strategy so that it ends with results.
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that integrity is everything
Integrity is the backbone of un(common). We’re committed to honesty, transparency, and staying true to what matters—both for ourselves and for our clients.
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that fortune favours the bold
Making big moves requires more than just ambition, it demands grit and resilience. We’re driven to push limits, question norms, and navigate challenges with clear vision and fierce commitment.
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