For the visionaries, the storytellers and the agents of change.

Strategic, no BS support for people who want to build a meaningful personal brand and grow with intention.

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This is the reality of building a personal brand

You already know you have something worth saying, and you already know the impact your work creates. Your challenge is being seen clearly enough, consistently enough, for others to recognise it too.

Most people building personal brands are navigating:

You know there’s more waiting for you. What you need now is a clear path, the right structure and smart strategy to get you there.

A message that’s powerful but hard to articulate

Opportunities that arrive inconsistently

A mix of advice from coaches, courses and algorithms

Pressure to show up everywhere without a clear strategy

A desire to grow without losing themselves in the process

The strategic support your personal brand needs

When you are the brand, everything feels personal. Your voice, your work and your reputation all sit at the centre of what you are building.

We work with speakers, authors, creatives, founders and public figures who want to:

 • Build a platform
 • Expand their impact
 • Tell better stories
 • Shape culture
 • Step into bigger opportunities

With un(common), you work directly with Kate & Justine who go deep, ask the questions that stretch your growth and help you make clear, confident decisions. When you need support beyond strategy, we bring in trusted partners to form lean, high quality teams that keep everything simple, effective and aligned with your goals.

This is strategic thinking that brings strength, direction and integrity to your next phase.
This is how you grow with integrity.


This is strategic thinking that brings strength, direction and integrity to your next phase.

This is how you grow with integrity.

X TRANSFORM YOUR BRAND X BUILD YOUR NARRATIVE X AMPLIFY YOUR IMPACT X GROW WITH STRATEGY X TRANSFORM YOUR BRAND X BUILD YOUR NARRATIVE X AMPLIFY YOUR IMPACT X GROW WITH STRATEGY X TRANSFORM YOUR BRAND X BUILD YOUR narrative  

trusted by

trusted by

How to work with us

Every person, brand and vision is different, so we keep it flexible. Choose the level of support you need now, knowing you can move deeper as you grow.

Rapid Progress Series

High impact, low commitment sessions that give you fast strategic traction.

  • Mini Brand Audit and Action Plan: Understand what’s working, what’s not and what to fix first
  • Brand Evolution Intensive: A focused deep dive into your key brand challenges and growth opportunities
  • Signature Messaging Upgrade: A full refresh of your message, story and unique value so everything feels clear and aligned

When you need answers fast

Key Assets

When you need it done for you

Tangible tools to help you show up with clarity and confidence.

  • Speaking decks
  • Media kits
  • Personal brand websites
  • Bios and about pages
  • Brand stories and narrative guides
< get started>

Bespoke Strategy & Projects

Custom projects for bigger goals and bigger moves. For example:
  •  Personal brand development
  •  Thought leadership positioning
  •  Content and visibility strategy
  •  Speaking business development
  •  Long term brand direction

When you’re ready to go deeper

Ongoing Strategic Advisory

A long term partnership with trusted guidance on tap. Perfect for people navigating growth, opportunity or evolution who want consistent clarity and direction.

Ongoing Strategic Advisory

When you need expert advice on-tap

A long term partnership with trusted guidance on tap. Perfect for people navigating growth, opportunity or evolution who want consistent clarity and direction
< get started>

Start with a free Intro Chat

Not sure what you need?

A 20 minute chat to explore your goals and understand whether we are the right fit. This call is for clarity, not strategy.

< book an intro chat >

un(common) acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.

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